Welcome to WebmasterWorld Guest from 22.214.171.124
Forum Moderators: buckworks
It is as follows:
The most frequently used is as follows:
1)Visa, than comes 2)Mastercard, 3)American Express and 3)Discover is last.
Does anyone know if the American Express cardholders spend more on an average order compared to the visa/mastercard holders?
The reason why I ask is because American Express is only issued to people we have good credit and since its a charge card it has to be paid off at the end of each month. My theory is people with Amex is more likely to spend more than the average joe.
Anyone here have any experiences that hold true?
This is extremely arguable as the vast majoriry of AMEX card holders would also have VISA or Mastercards.
Last time I researched this question (big UK B2C e-tailer) it transpired that 90% of AmEx cardholder have proper card (Visa/MC), and thanks to higher AmEx charges it made economic sense to abandon accepting it and saved money on charges would have offset lost margin from not offering it as means of payment!
Just fyi, we've never had a chargeback from AmEx.