Problem: how do you sell something that is truly unique?

i.e. a revolutionary product never seen before

[lorax]

You've just found a guy who manufactures widgets that will do something never before seen.

The problem is that it's SO unique you don't have the benefit of familiarity meaning that it doesn't act or look or operate like anything that's already on the market. There are no existing retail outlets for it. There isn't a single review website that has a readymade topic area for it. What do you do?

[Marketing Guy]

Dominate the market! }:-D>

Setup a main site selling the widget. Setup a seperate widget-fan forums site. Setup a seperate review site. Setup some directories.

Latch on to the closest conventional products that you can relate the widget to and promote it through those channels. Failing that, simply target the user base that's likely to use your widget.

[rytis]

put "revolutionary product never seen before" in title and page text ;)

R

[edit_g]

This, I think, is one of those times where a PR department/agency can come in handy. :)

[dmorison]

Here's a theory:

Anything that can be sold is either

a) a solution to a problem (eg "Car")

b) a provision of a basic human need (eg "Food")

c) a luxury item or gift (eg "Holiday","Bracelet")

It is reasonably easy to think of online avenues for marketing under a) and b) (PPC bidding on the "problem" that your widget provides a solution to etc.) - so does it come under one of those categories?

If not, and it is not a luxury item or gift, how would you categorise it?

[mdean]

Free trial offer?

[wattsnew]

lorax

I have a similar problem with a proprietary product. It's name and description, how it's used, are unknown in the market = no specific searches.

In this case it solves a problem that is solved by other products - but in a very different way.

So some options are:

Focus on the keywords describing the problem being solved.
Focus on the keywords describing the benefits of solving the problem.
Focus on the likely users' related activities
Focus on the problems of other widgets in the field: "not like xyz method".

If any apply....

[bcc1234]

Unless you have a patent or some way to make sure that no one will ever be able to produce the same, or similar, or better thing - you might be best letting it go and moving on.

It's much easier to tap into an existing market than to create a new one...unless you can jv with players in existing tangential markets - in which case, as I said, you better make sure no one can supply the same stuff but you.