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Conversion rates on an ecommerce website

     
12:01 pm on Dec 14, 2004 (gmt 0)

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I have just been working out the conversion rate for one of the websites I work on (the others are not ecommerce).

I have calculated against unique users and total number of orders. It is currently running at 10.7% (last week). Overall is 6.4%

My question is - Is this a good conversion rate. Would you be happy with these percentages.

12:41 pm on Dec 14, 2004 (gmt 0)

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yes... Very happy.

Overall, I would guess 2% is probably average. Higher/lower depending on the industry. Generally though, anything above 5% is pretty darn good.

Some more by vertical market here:
[conversionchronicles.com...]

Steve

7:56 pm on Dec 15, 2004 (gmt 0)

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Lloyd, That's a wonderful conversion rate...care to share some of the things you think are responsible for it?

-webwoman

4:10 am on Dec 16, 2004 (gmt 0)

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I'd be doing carwheels!...in a big pile of mula!
4:10 am on Dec 16, 2004 (gmt 0)

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*cartwheels
5:18 pm on Dec 16, 2004 (gmt 0)

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webwoman

I will be more than happy to share the info. Once the campaign is finished as I am still trying out some ideas.

7:08 pm on Dec 16, 2004 (gmt 0)

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>>I am still trying out some ideas.

A wise man once said, "If it ain't broke, don's fix it."

;)

7:10 pm on Dec 16, 2004 (gmt 0)

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10.7% would equal a brand new car for my wife. Regardless of industry, that's damn good.
7:34 pm on Dec 16, 2004 (gmt 0)

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at over 10% id marry you.
3:58 pm on Dec 17, 2004 (gmt 0)

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Essex Boy do you have a white handbag though.

Also nothing is broke, I'm just converting a Lada into a Jag ;)