Anybody had an increase in sales with Mastercard Secure Code. Seems to me if you port a customer to a sign-up area, if they aren't already members of the program, could blunt a sale. Anybody using it?
Morocco
6:56 pm on Dec 7, 2004 (gmt 0)
The coverage on VbV and MCSC for a merchant is very different depending region.
wayzel
12:57 am on Dec 9, 2004 (gmt 0)
Customers are allowed a 4 purchases grace period before they have to sign-up. If your site tries to authenticate but the customer doesn't want to sign up, you are still protected with Via, and the transaction just goes through. With Mastercard the customer has to sign up in order for you to be protected.
