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Let's talke about this in terms of increasing customer confidence and conversion rates.
All online shoppers already EXPECT the purchase to be hacker-safe. No body would even visit your website if they think it is NOT hacker-safe. Mentioning it adds no particular value, but it reminds them to consider again the security involved in the purchase.
yes they work. How much they work depends on a lot of other factors, but I've seen over a 10% increase on sites I've managed. It all comes down to trust.
nipear, if you don't mind me asking, is your experience with a combination of hackersafe and truste or just one? Did you use other trust logos too? What kind of sites were these on (average ticket item, general sector etc...)? I'd love to know as much as you are comfortable telling.
Mentioning it adds no particular value
Raymond, I understand the adverse reaction to hacker safe. But, do you have any hard evidence to back up your assertion or is just your personal opinion?
Food for thought:
Brian Eisenberg, writer of the grok.com newsletter, suggests using using third party reinforcement messages to increase conversions and mentions hacker safe specifically. He seems to think they can't hurt, especially help large ticket item sites.
What do you think? Has anybody had adding the hacker safe or trustE logo actually hurt conversions?
I had data about our A/B trials with it, but it was with my former company and I don't have it anymore. But, for us, we did see a definite improvement.
Anyway it's all about trust. If you're amazon, it might hurt sales, but if you're some small site that a visitor has never heard of before hitting your site, I think it helps with the trust issue and them thinking they are going to get their products quickly and not get ripped off.
bears5122, Wow. A .2% increase is pretty significant. I assume you mean that total conversions rose by .2%?
outland88, Would you be willing to describe the site that you had experience with? Just some general descriptors. Ticket item, apparel, electronics, downloads, etc...
I would guess that the shopping cart page would be THE page to put the hacker safe logo on. I am averse to plastering it on every page of my site, but does anybody have the experience that this necessary? Any experience/thoughts here?