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EUR 225 million is a lot of money for a company with annual revenues of around EUR 40 million (my estimate). Maybe Ebay bought the company because they could not beat them with ebay.nl.
Marktplaats.nl was founded in 1999 and soon became very successfull. IMHO the success was largely due to the simplicity of the site: no-nonsense layout (frames!) and the easy and mostly free ad placement, reaction and bidding procedures.
Marktplaats also owns intoko.com, a company with similar activities in Canada, Spain, Germany and Turkey.