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Ecommerce conversion rates

What is typical?

         

mt_biker

6:42 pm on Oct 29, 2004 (gmt 0)

10+ Year Member



Does anyone know where I might find data on conversion rates for ecommerce sites? I'm interested in what the norms are for various types of sites.

lorax

2:14 am on Oct 30, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It really depends upon the market sector you're interested in as to what the 'normal' conversion rates might be. Even then, you'll get numbers all over the place simply because each store has a completely different setup. Perhaps the question you should be asking is what's an acceptable conversion rate for the? market sector?

mt_biker

5:54 pm on Oct 30, 2004 (gmt 0)

10+ Year Member



Thanks lorax, perhaps that is a better way to phrase the question. Is there some place on the web that one could find data on ecommerce conversion rates for various market sectors?

lorax

2:11 pm on Oct 31, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Perhaps this might be of use: Conversion Chronicles [conversionchronicles.com]