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I think informercials are probably a little bit better than the sales channels because you do "spend more time with your consumer" and you are able to answer maybe some specific questions depending on how you set up your show
His first question was: 'Do you own the product or have you developed it yourself'. He suggested the only way to overcome all obstacles and 'making' it would be by having a 'feel' for the product being offered. Most of his advice revolved around the notion that one must have a passion for what was being offered, truly believing in the product. Without that, he said, the chances of succeeding would be very low.
His second question was: 'Would you be willing to work 7x24 for at least a year'?
His last question: 'Do you have $100,000 free and clear, money that you don't depend on for a living'?
He then explained that someone getting into informercials could not realistically achieve any goal if having a full/part time job, sacrificing savings, etc... Although he said starting with a 'marketable' product was important, he stressed that the key issues were not related to it but to ones character. Makes sense to me.
but the key is that they don't actually make the products until after thay have built up a significant number of orders, hence the 6-8 week delivery time
My understanding is that would be illegal. The FTC has a lot of rules governing airwaves. One of them is you must have product in order to run ads.
The first shoot cost over $100,000. The second version cost over $250,000. The owner was a madman and would cause all kinds of problems during the shoot.
As was pointed out in an above post - you can purchase after hours spots, small market spots or niche channel spots at a discount.
Something that can be done for those on a budget -
Many media outlets will let your run your spots on net 15 or 30. You run the spot, generate sales, grab the money and then pay off the media with the money from the sales.
The ROI is NOT the same as what SEM pros expect. In the infomercial world, if you are getting a 3 to 1 return your beating the odds (spend $1 to make $3). On the positive side:
When things were running smooth, we would run $1 million in TV spots during a week and receive $3 million in sales. It was like clockwork. After all the expenses the owner was making $500,000 each week.
I still see their infomercials on from time to time.
But I could not do the deal, because there was no way I could produce the product volume they wanted. So if you have a product that interests them, and you have the production capacity, it seems like a great way to market.