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If you are only on line, my experience is that advertising off-line is very expensive. The problem being, is that your customers are such a long way away from a pc that is turned on. That makes radio possibly the worst i think.
It works for some however.(I am told:))!
I find that the following also work wonders:
1. Email lists with special options (Opt-in/Opt-out, of course)
2. Notifications of new products related to customers interested (Keeping them coming back is just as important as hooking them the first time 'round)
3. Tell-a-friend function (make it item/page specific. Don't just send them the entire site. Give them room for entering a brief message too.)
These are cheap ways that you can promote, given some technical skill. If you need details on any of these, ask.
Do you agree? Anything else?
If the site provides the right content targeting a young audience, handing out cool stickers works well. Mountainzone did this when they started-- their stickers could be seen in public places from Canada to Mexico.