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I think a lot of it is people in the US are nervous coming up on the elections and are holding off on larger purchases. Offline sales are also down from last year for me and other similar businesses in my market. Despite all the media reports that the economy is booming, I still hear about more of my friends and aquaintances in my target market getting laid off than finding new jobs.
I have a similar problem, only for a longer time frame.
The site I am managing, has a coversion percentage of about 0.1%. I have tried to increase this by making sure the pages are not too slow, look professional (best as possible), and present our liable business objectives.
Can somebody have a look at the site (see profile) and just let me know what they think it is that people is giving a bad vipe, or chills that would make a customer click away.
btw, All traffic is quality, and from the geo locations we aim at (US and Europe}.
I really appreciate any suggestions and input, sticky me for details.
Signs of an econiomic downturn?
People seem to be hanging on to what little cash they have, possibly due to current local/world events.
On a positive note, web site sales have been strong for every month this year. Much of that is due to repeat sales.
Economic downturn - I hope not. I'm hoping for a merry christmas :-)
My advice is to never rest on your current advertising efforts. Stay effort, seek out new avenues and never settle on your current figures.
If you want, you can sticky me your URL and I'll take time to send you a list of areas I think would increase your sales rates. I imagine your site, including mine and 99.999% of others could use a lot of conversion improvements. Sticky me your site and I'll send you a list.
I don't buy into economic factors dictating your sales success month to month.
Depends what you sell - krugerrands, for example depend very much on geopolitical factors wheras bread is a safe bet at any time. Sure, you can always do more to improve conversion, but if consumer spending slows down then there's no question that you're going to sell less than you would have otherwise.
Though, I was worried as hell during September because I expected an increase in sales after the Olympics. Right now I just hope the profit from the Christmas season will last through January and February.
I, for one, am completely convinced that my sales are somewhat correlated with those of other merchants, both within my industry and across different industries....at least when looking at consumer sales in a given country. There are definitely months where there's a "collective malaise" where people hold off on purchases due to uncertainty, tragedy, changes in finance, etc. In checking these boards, talking to other merchants, and reading the results reported by publicly-traded retailers, Aug./Sept. of this year seemed to be one such slump. I'm not sure why -- Olympics, hurricanes, election pessimism, bad news in Iraq, oil prices reducing discretionary income, ... But I think the effect was widespread and if you were not affected by it, you were an exception.