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Personally I do not think it would be worth it due to the annual fee AND commission on every sale made throught them. If my memory serves me correctly, the annual fee is more than enough to pay for a listing in the UK Yahoo! directory with change to spare.
In other areas of marketing, you at least have a feel for your ROI and can call a halt if it doesn't work out but this one seems a lot of money for such an unknown.
Has anyone done it?