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Does your site accept AMEX?
What rate do you pay?
Is it worth jumping through all those hurdles again?
For international customers we accept Visa, and Mastercard.
And for Europe we accept the above two and Eurocard.
For the native's above three plus switch and solo.
Though i have moaned to my MD about Amex, usually by saying no we don't accept it, a Visa or Mastercard number appears.
So in regards, of ecomm cards, will stay with the ones listed above.
If i lose my AMEX card, a new one can be delivered to the door in under 24 hours, sometimes the same day, in capital cities in Asia at least.
Im not sure if "airmiles" makes much difference. All frequent flyer programs benefit one party only, and that is the airline, due to all their restrictions, admin time required, and the brand loyalty they "buy". Maybe its different in North America or Europe.
a significant minority of sales are made with it.
i believe that it is of benefit to us to accept it, i have no hard statistics but we also do a couple of retail exhibitions in the year and my personal experience is that some customers only have amex cards, i must assume the same is true for the website visitors/customers.