Landing Pages

Island or Integrated

[Williamsburg]

Hello...

I'd appreciate hearing your thoughts on landing pages...

Should a landing page be an island...i.e. mini-site set outside of the main site totally focused on selling a specific item or 2 (possibly, no nav back to the site).

Or,

Should it be integrated... i.e. part of the navigational structure?

Or,

Somewhere in between...

Note: We sell 400 product SKUs...mainly with price points over $200.

[Essex_boy]

Should it be integrated - Id say so, you could run these pages as featureon the products concerned it would also stop the customer from becoming worried when they are transfered to another domain.