Forum Moderators: buckworks
What are your thoughts and experiences on this?
Thanks
Tom
As for whether offering check payment reduces credit card payments, that depends on how well your shopping carts interface is designed. I think that more payment options are generally a good thing. Just make sure that each payment option is readily available from any point of checkout.
Actually I recommend my clients to get rid of check order form. It should not be near credit cards.
Off topic
by the way, more then 50% of people, who were going to pay bu check, do not do it.
[edited by: DaveAtIFG at 8:51 pm (utc) on Sep. 4, 2004]
I have avoided offering this as an option to our US based customers for fear of losing the sale. We find customers that want to purchase with check or money order will call. In that case, we offer our address and tell them to print the cart screen before entering their card and they can mail it in with a money order.
-Andrea
I would go with an ACH product, that way the customer enters the information and you bill his account. Unlike Credit Cards you can wait to make sure that the funds are available before you ship the product
Be careful - it's not only easier to steal people's checking account information than credit cards, but it takes longer to dispute. Your merchandise can be well on its way by the time the owner of the account realizes the error. And since checking account disputes can take up to two weeks, the fraudster probably already has their merchandise.
Since all you need is the checking account number and routing number, people can buy products online using information off of anyone's check. Say the person worked for McDonalds or Wal-Mart or some other big company - if they went on your site and entered the routing/account number off of their paycheck it would most certainly clear the bank, but how long would it take before McDonalds or Wal-Mart even NOTICED the transaction?
I did online checks a long time ago and haven't done it in years. Never will.
We moved the cheque payment option to last from the bottom and it's helped a bit, I think some people choose cheque payment by accident!
We toyed with the idea of removing the option from our site but haven't yet made a firm decision because some people do prefer that method of payment for their own personal reasons.
It's a tricky one isn't it?