How do you order your products?

What's best for maximum sales

[Phil_C]

I have about 8 different categories for about 95 products on by website, one table row is give for each product within each category with no more than 11 products within each. Generally I list the products in a random order, but I can't help thinking that there must be a better way which could increase sales of the more expensive products.

What's best? Random? Price lo - hi, Price hi-lo? Anyone have any thoughts on this or carried out research?

Cheers,
Phil

[Essex_boy]

Difficult one that, i list mine in two columns and ten rows 20 products to a page.

The items are placed nearest to teh ones people are most likely to buy to gether.

Bule widget top and blue widget bottom - or contrasting colours if possible. with price I think id show teh most expensive above teh fold.

[pleeker]

Haven't seen any research on this, but it would be interesting to see what the most common method is.

Listing by Most Popular might be a good way if your system can swing it.

I would say -- whatever display method you choose or use, it can't hurt to tell shoppers what you're doing, i.e. - "Products 1-20 of 75 found. Shown alphabetically." Or something like that.

[elgumbo]

Why not let your customers choose how they want to display the products? Depening on what I am shopping for I often prefer price (low - high) over alphabetical any day.

[netguy]

We usually design the homepage to outline the different categories with representative low-med-high prices for each. That way people see up-front what the price ranges are. Then on the individual category pages (usually 10-15 products each), we list them low at the top, highest price at the bottom.

Steve

[webwoman]

I manage a website that was listing the products alphabetically (it made sense for the item they sell - and this is how all the competition does it as well).

When I added some navigation allowing the visitor to access pages where the products were grouped by the purpose they were being used for, the sales doubled almost immediately.

Example: Red widgets and Blue widgets and Pink widgets are all good for making cakes, and then Purple widgets and Orange widgets are really good if you are making cookies...

I think it is important to understand why the website visitor is there, and then cater to that particular need in as many ways as possible. Sometimes (as in this website) visitors are there for the same product to be used for different purposes.

[Tsuren]

I am doing it by this way:

1. about 10% of customers get random order.
2. I count what they are buying depends on their referrers.
3. other 90% get more buyable (is it a right word?) higher.

note: 10 and 90 are exact values. They are just examples.