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How Do You Get You Get An E-Commerce Business Value?

valuing ecommerce business

         

Miop

9:34 pm on Aug 11, 2004 (gmt 0)

10+ Year Member



Thinking of selling on my internet business - I have searched about to find similar businesses for sale, but to no avail.
Does anybody have any idea how you work out how much an internet business is worth (selling price)?
Also, to other people who have sold their businesses, did you train the new owners if necessary, and ddi you charge them for it?!
Thank you!

digitalv

9:47 pm on Aug 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A Google search for "business appraisal" (without quotes) should return all of the information you need about finding someone to appraise your business to determine its selling price.

As for training, it will depend on what the buyer wants. Training time or documentation is usually implied in the sale price, however some companies want more or even want to hire you on a salary for a pre-determined amount of time to make the transition as smooth as possible. The buyer will always make their wishes clear so I wouldn't worry about it, just include some training time in the sale price as well as your own time to be on call for a month or two.

ecommerceprofit

6:03 am on Aug 12, 2004 (gmt 0)

10+ Year Member Top Contributors Of The Month



I think an Internet business is just like any other business. Profit is the most important aspect. I agree with the above comment on training new owners - some deals include this and some deals do not. Some you can charge for and some you may give training at no charge.

A business broker or intermediary would say, "A business is worth what someone is willing to pay for it" but of course this is only the first rule - there are many ways to value a business such as book value, discounted cash flow, multiple of earning, etc. - the easiest but least accurate would be the multiple of earnings - just take your net profit before taxes and multiply by a number - I like 4 - but if you are running a poor business it may just be a 1 or 2 - if you own a popular patent, etc. it may be a 16. Anyway, this is only the tip of the iceberg - I own 6 or 7 books on buying and selling a business because I have been on both ends myself. Keep building your own business, create systems, keep accurate records, become more profitable and perhaps you will make a pretty penny - most busineesses that are put on the market never sell but even if yours does not you will have a better run and profitable business because hopefully you started improving the business a year or so in advance so the business will fetch more money on the open market. Buy 5 books on the subject from different authors with different views and you will become an expert - look at what other businesses are selling for in your category. Good luck!

Miop

9:11 am on Aug 13, 2004 (gmt 0)

10+ Year Member



Thanks for the pointers.
I did find one site that says you use your net profit + (50% of average of top keyword cost on Overture x monthly unique visitors x 12).

Still, interesting to see that you can buy a developed shop on Ebay for £99 these days!

pdivi

2:01 pm on Aug 13, 2004 (gmt 0)

10+ Year Member



In my experience, ecommerce businesses are usually worth about 1-1.5x annual profit. The multiple on most small businesses is higher (1.5-3x) because ecommerce is generally more risky than, say, a dry cleaners.

That's what most ecommerce businesses are worth, but I see asking prices way beyond all the time -- especially from brokers. I have no idea whether they are actually getting what they are asking.

IMHO, the most common mistakes people make in placing a value on ecommerce businesses is overestimating the value of software (i.e. a pretty website), and making a valuation based on revenue. Usually, the most valuable items are 1) unique supplier reationships, 2) organic traffic, 3) customer loyalty and/or store brand presence. Revenue is largely irrelevant (PROFIT is what matters), and just about any software can be replaced for a few thousand dollars.

ecommerceprofit

5:38 pm on Aug 13, 2004 (gmt 0)

10+ Year Member Top Contributors Of The Month



** In my experience, ecommerce businesses are usually worth about 1-1.5x annual profit. The multiple on most small businesses is higher (1.5-3x) because ecommerce is generally more risky than, say, a dry cleaners **

I disagree with you pdivi in the statement above. A dry cleaner can have just as much risk as an ecommerce site. For instance, another dry cleaner could open nearby or an anchor tenant could move out of your shopping plaza, a landlord could not renew a lease. I think that ecommerce is now mainstream and deserve the same multiples as other businesses. However, there are different types of businesses in brick & mortar just as there is in ecommerce - this is where you should draw the line in creating different multiples. Of course, we both know multiples are not the best way to value a business - there are better methods...

You make great points in your last paragraph (unique supplier relationships, organic traffic) and we are in total agreement where profit is concerned.

Essex_boy

5:54 pm on Aug 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



retail business valuation as I have used in the past.

One years profit plus stock at valuation.

ive used that formula to buy simple businesses like Newsagents, record shop and an antiques business.