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Themes and an ecommerce site



4:38 pm on Aug 9, 2000 (gmt 0)

Hi all,

I'm having a little difficulty with theme's for an ecommerce site. I have a site which sells products for men such as watches, sunglasses, travel products etc. Each of these products are really subcatagories of the site. I think the appropriate approach would be to have the main theme be "men and closly related words" and the product catagories such as "sunglasses, watches, etc, be the keywords. However, here is my problem. For each keyword page there are several different types of products. For example, for watches, there may be Rolex, Casio, etc on the same page. Most of my hits come from two word searches for a specific watch. How does themes enter into the equation here. I don't know if my question is clear, so please ask me to clarify if not. I guess my general question is how would one theme an ecommerce site which is not really a content site but a product catalog. And how to do it when you sell quite a few different types of products.


4:55 pm on Aug 9, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

ezee - can you hold out until after the weekend? I am trying to build a visual representation of themes and I want to run it by a few other SEO friends before I post it. If I'm on the right track I think you will find it worth the wait.


5:01 pm on Aug 9, 2000 (gmt 0)

Awsome, I can wait.


8:15 pm on Jan 25, 2001 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I'm thinking about issues similar to this, and it's pretty thoroughly explained in the question.

Navigation and site organization can be a bit tricky with a multi-product site, especially where each item can fit into several different categories, and should be described on different pages for purposes of indexing.

There can, for example, be categories for jewelry, candles, soaps, and wood placques. Then, there can be a holiday category, with separate ones for Christmas, Mothers Day, etc. - with the different product lines relating to several of the holidays - christmas gifts, mothers day gifts, wedding gifts, etc.

There will be searches for the individual items, as well as searches for gifts for specific holidays.

Is there an effective way to cross-index the navigation without having to repeat display of each item in multiple sections of the site?

Is there an easily workable method to accomplish this?


8:29 pm on Jan 25, 2001 (gmt 0)

10+ Year Member


From what I've seen as a shopper myself, don't they just have one page for the item itself, and just put the link to that page in several catagories? I don't know how that fits in with how the SEs would favor it, but it seems the most logical to me. And sometimes, as we're well aware, with an e-commerce site you can't always make the SEs as happy as they wanna be, yes?


1:38 pm on Jan 28, 2001 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

scott, I see small budget sites like mine all the time with any number of assorted products sequentially on pages- just the other day saw a person's 12 products on one page - all floral, but different types.

The idea is to avoid higher initial cost and lots more work while still getting some advantage for items that should be optimized for.

Found in a Google thread:
>>Surely the number of internal links to a page should be a very good indication of that pages importance within the site as a whole?

On my small sites that are doing well, each page has text links to all the other pages, with keywords, at the bottom -each page is proportionalately well internally linked for the size of the site. Too cumbersome for larger sites, difficult for updating - using ssi is called for.

Adapting what you said about linking from different categories could very well be workable without doing a lot of individual pages, by using some inline text links to give emphasis where it's needed.

Example: with collectible wood crafts, a cow and a chicken are on the same page. Do a brief paragraph on the index page about collecting cows and chickens, and making those words clickable links. If there's soap and candles, do a seasonal thing on Mother's Day gifts, using those words as text links. Just add a note at the top of the linked pages about them being gifts, and there's a connection made.

This seems very workable for small sites. On a larger scale there would need to be a site map, but there could still be links to the same products from different categories, still keeping the total site size down.


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