Newsletter - HTML vs Plain Text vs link

html newsletter plain text link to newsletter

[tonysp]

I have heard of someone sending out newsletters via email, but instead of sending an HTML or Plain Text message they sent a link which pointed to an HTML version of the newsletter.

Has anyone else done this? Is this as good as doing a regular plain text newsletter or an HTML newsletter?

I would like to hear your comments!

[Robino]

In my opinion, you can only do this if your newsletter already has an established reputation. It's hard enough getting people to open the email. Getting them to click a link is even more difficult.

I could see including a link to the html version of the newsletter for people that get the text version.