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as my client now appears to be considerably cheaper than his competitors, he thought it would be a good idea to put pricing comparisons online. should we do it? does anyone else do it, and if so, has it caused any problems?
Its a devious tactic, but in a small market it could work, because a potential client could presumably find all of the relevant sites quite quickly to compare them.
If you and/or your client are on the ball, and keep a fairly close eye on the other sites, you should do well. Otherwise, I'd be a bit cautious
Another thought; tell your client to raise his prices and make a better service pitch.
Also by posting his competitors pricing, you can be pretty sure that the most folks will check the competitions site to make sure you are being truthful. Do you want to encourage visits to the competition?
i don't think there's anything to be worried about with people looking at the competitors site as the prices there are extortionate. we can get around the price drop thing by saying "these prices were correct as of (date)" and maybe add in a screenshot or two. i'm more concerned with not giving them any link value!
i'm slightly concerned that if we get it wrong, we could be open to legal action, which of course, we would like to avoid. having said that, i don't think the other competitors would have the finance to follow through with that. anyone have any thoughts on the legal issues?