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What would you do with a budget of 25.000$?

Would you use traditional media too or online actions only?

   
9:17 am on Mar 21, 2002 (gmt 0)

10+ Year Member



I have been given a budget of 25.000$ to promote a site and I wonder what you guys would you do with it?

Thank you very much

9:21 am on Mar 21, 2002 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Jose let us know

1. The type of site (company, retail, portal, e-commerce, information etc)

2. The objective of the site

3. The target audience

That would make a lot of difference to how i would promote a site,

9:21 am on Mar 21, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What type of site are you talking about. That, I would think, would influence the answer.
9:25 am on Mar 21, 2002 (gmt 0)

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Sorry guys

The site is a Travel Site

Kind Regards

jose

9:27 am on Mar 21, 2002 (gmt 0)

10+ Year Member



and the target market is people traveling to Spain on holidays

thanks again

9:33 am on Mar 21, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



jose,

For that, I would go with a combination print and Internet campaign. Target magazines like The New Yorker (in the U.S.) where you'll find a lot of readers who travel. Any magazines or web sites that are recreational in nature should fit what you need.

9:34 am on Mar 21, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It depends. Did you make it clear to the client you are promote online? Does he expect you to promote him offline?
9:49 am on Mar 21, 2002 (gmt 0)

10+ Year Member



Backus

The prospect is anybody who travels to spain, I believe it does not matter how we reach him/her. This could be through an online channel, print, teletext, radio, etc.

What it is important is that the bookings are all made online, with a call center baking it up.

I sincerelly believe the secret of all of this is INTEGRATION of all the channels. Simple thing that we sometimes forget...

thanks

10:22 am on Mar 21, 2002 (gmt 0)

10+ Year Member



I would take the money and run! :) wow, 25000! i wish i would have so much money for living, yet alone for promoting website.

Jon

 

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