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i need help

         

sephiroth

7:49 pm on Jun 3, 2004 (gmt 0)

10+ Year Member



hi every body...

I need somebody to help me to answer this:

Q.Identify consumers demographics such as age,location,education and means of access

Q.Identify techniques in marketing directly to consumers: targeted e-mail,special offers

and thanx...

Essex_boy

8:09 pm on Jun 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



My word! Thats the holy grail isnt it? Apart from asking them I wouldnt know. If your going to do that and hold the information BE sure that you comply with any data protection laws in your country.

frenzy77

5:43 am on Jun 4, 2004 (gmt 0)

10+ Year Member



Hello sephiroth:)
From: frenzy77

What exactly do you need? Are you asking what the term demographic relates to as far as people?

If so, demographics is a way to target specific people to which you want to sell to. Age, sex, income bracket, etc are areas that are specifically targeted. For example say you want to target young people between the ages of 16-21, you would then specifically collect the data for their age group and use them as your target market to sell to.

**As far as techniques used for marketing to consumers, email, and special offers are ways to specifically target your target market, which in the above example would be young people 16-25 and using that data you would market to them. For example with special offers such as buy one get one free, or say, 25% of the sale of whatever items those targeted would be interested in purchasing. For example specific music cd's that they would be interested in.

Well hope this helps:)

frenzy77