Forum Moderators: buckworks
I thought going to popular sites like amazon would make a good guide but to me that site is cluttered disaster.
Any ideas for award winning layouts? Has anyone seen any books on the subject or sites dedicated to e-commerce design issues?
There is something to be said for clean design, but you have to be careful there too. I have seen lots of "clean" design websites that were put together badly from a marketing standpoint. Things like checkout buttons being too small and too blah because they looked "cleaner" being small and the same color as everything else on the page.
Be careful of the awards too. Some of them go purely on a design perspective, so again, the sites may look nice, but it's no garuntee that they are sites that will convert.
those companies spend thousands, if not millions on usability and marketing testing
A lot of people think this is the case, but really it's not ... they don't spend any money on this stuff, they just watch their web stats and user feedback. The webmasters they hire already "know" what look works and what doesn't (usually..heh). Also the top brass, often times Internet idiots, use the site themselves and they'll let the designers know if something is annoying or not.