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Direct Marketers - anti-spam position

memberships of spammers to be revoked

     
1:29 pm on Feb 27, 2002 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The Coalition Againt Unsolicited Commercial Email (CAUCE) has an article on their site about the spam policy of the Direct Marketing Association (DMA).

In an interview with News.com, DMA senior vice president of government affairs Jerry Cerasale was quoted as saying, "We view spam as sending a commercial e-mail to someone with whom a marketer has not had any prior business relationship and as being sent to someone who has not asked for the e-mail," a position with which CAUCE wholeheartedly agrees. Cerasale added that the DMA planned to revoke the membership of companies that failed to give consumers notice and choice before sending commercial e-mail or before selling, sharing or renting their e-mail addresses to a third party.

Full Article [cauce.org]

2:10 pm on Feb 27, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



...the DMA planned to revoke the membership of companies that failed to give consumers notice and choice before sending commercial e-mail or before selling, sharing or renting their e-mail addresses to a third party.

Yay! If Jerry Cerasale ever decides to run for office, I will gladly vote for him. :)

8:13 am on Mar 6, 2002 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Nice article and refreshing to hear it from a Direct marketing rep. Now if we could just get the isp's on board with a full anti-spam push...
9:46 am on Mar 6, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



it's not the ISPs we need to get on board - most of them already are - it's the people we elect to run our countries that need to be convinced. if we can convince them to make it illegal to send spam, then problem solved.

this might look like a very difficult task, but if you look through the CAUCE websites, you'll see that people are actively working on this now - even better is that in Europe, the EU has come very close to banning spam - the votes are split very slightly in favour of spam.

what people need to do to start with is to join and promote CAUCE. people should write to their elected representatives to complain about spam and ask that it be made illegal. people in europe will need to write to their MEPs - their names and addresses are available on the EU website, linked to from www.euro.cauce.org

what people should not do is sit back and wait for someone else to do something.

 

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