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I've searched through the forum and can only find information on opt in email lists from a couple of years ago but I wanted to know more current feelings on this topic.
1. Is buying an opt in email list a good or bad idea?
2. Has anyone bought a list? What were your results like?
3. Does any one have a company to recommend?
4. How can I ensure that a list is definately a legitimate opt in list?
I've seen one company selling millions of email addresses for £30. Doesn't sound legitimate to me, but what else should I look out for? Or should I just not bother?
Here in the US, it's becoming legally dangerous to rent lists. Rent the wrong one and you could be up for a lawsuit or even criminal charges.
To tell the truth, your money is better spent else where in online marketing. Email marketing can be a great tool, but it generally just works with strengthening your relationship with current or activly interested, potential customers. Otherwise, email marketing is about dead last as a money maker.
Take the time to build an in-house list. That will be 1000X better than anything you can rent.
I get your point tho, about not knowing if the list is reputable and the problems you can create for yourself - which was why i posted here to see if anyone had any companies they could recommend that they knew had legitimate lists.
These are better ways to take advantage of your visitors to your site.
As far as getting new visitors, I would suggest testing PPC, if you aren't doing it already. Your ROI would probably be better.