Insert Searched Keyword on to Landing Pages

[Williamsburg]

Hello...

We are running some PPC listings...We've started down the road of landing page testing. Now, we'd like to insert the searched keyword into the landing page.

Anyone know of a script or anything that can accomplish this?

thanks!

[ScottM]

Never heard of it myself but it might very well be a good idea. Obviously, direct links would be a bad idea here at WebmasterWorld, but stickies are on...

[TheDave]

How hard can that be? You have a list of adwords you are bidding on (or another way to look at it is a list of relevant titles), in your server side instructions you parse the referer, find the query, match it to your list and wack it in as the title. If there's no match or no referer you just specify a default. Brilliant, I'm going to implement this myself :D

[raywood]

I'm confused. What is the purpose of inserting the keyword. Looks easy enough, but what does it do for you or the visitor?

[TheDave]

Well, it's a case, for me, of making them feel like they've found exactly what they searched for - one product may have 3, 4 or even more names which it can be called. You could be selling "furry widgets", but these are also called "fluffy widgets" or maybe even some people call them "fuzzy gadgets" - so when a searcher comes to your site, they are going to feel comfortable, because you are calling them the same thing as they are. I like the theory, havn't done it yet but sometime this week I'm going to give it a try.

[Raymond]

It is actually pretty easy to do that but if someone report your dynamic keywords to google, your site will probably get banned.

[Abdelrhman Fahmy]

your site will probably get banned.

Don't ever think like this ;), catching the Customer is 1000% better than designing for SE
Beside that Landing pages not always (may be Shouldn't) the home Page or the pages that you want to rank it, it's always used for driving special customer to take a special action.

[TheDave]

It is actually pretty easy to do that but if someone report your dynamic keywords to google, your site will probably get banned.

Don't confuse this with cloaking and other dynamically generated contented designed for the search engines. The bots will still see exactly the same as any human visitor that hasn't specified a preference (ie. the visitor is specifying their preference in their search terms)

[Williamsburg]

Thanks for all the good ideas...

If you are concerned about Google, you could always exclude the landing pages with a robot.txt file.

TheDave... Any feedback on the implementation? Any conversion lift?