advertizing

what advertizing services can you suggest?

[pauliv]

Can anybody suggest me a good service i can advertize with? I'm just a starter, so i need to be able to purchase not big amount, say 1000 or less visits. This can be banners or mailings, but to targeted audience.

Thank you.

[carlwright]

If you're on a bidget www.advertwizard.com are selling banner placement for what seems like a very low cost, and the minimum buy is £5. You can do some level of geo-targeting if memory serves me. Other than that my only other suggestion would be some careful expense with a PPC search engine.

[Marcia]

pauliv, you might also look around for some specialized directories, some are free. If it's regionally oriented, we've got a few forums that are region-specific that might already have some information for you.

[Crazy_Fool]

i use google adwords - very cheap and very easy to target your audience precisely.

others recommend trying paid listings on overture and looksmart etc. take a look through the other forums here for more information.

[pauliv]

Thank You guys for your advices, I will count them, but what about e-mails? would it be reasonable to try some?

[Crazy_Fool]

best not to send emails - spam is disliked the world over

[pauliv]

Hi :-)
I didnt mean SPAM. I hate it too, like the others,
especially when we talk about e-commerce?

By mails, i meant opt in e-mails.

[agerhart]

Opt-In email and email newsletters are a good form of promotion and advertising. It is a very good way to stay in touch and up to date with current clients, potential clients, users, etc.

[pauliv]

well, once again.. i actualy didnt mean this. I agree that opt in mail is a good way to stay in toush with CURRENT clients, but what if i havent got much of them yet :-)?

I mean advertizing in somebody's else newsletter? Whom can you suggest, with a good audience?

[agerhart]

That may be a good avenue to pursue, but first get this information:

- How many subscribers
- How much for the ad
- Average CTR
- Average conversion rate (if tracked)

[pauliv]

I'm rather new to this stuff,
what is average conversion rate?
And newertheless ^-) any names?

[agerhart]

Dying Scent of E-Mail Ad Campaign [c.moreover.com]

[TallTroll]

>> what is average conversion rate?

the average ratio of those who view the ad to those who pay up for whatever you are advertising

views : sales

Example

If a newsletter has 10,000 subscribers, with a CTR (clickthrough rate) of 1%, and a conversion rate of 1%, you make

((10000/100)/100) = 1 sale

If you paid £100 for that sale, your cost of customer acquisition is £100/customer (obviously, I've picked numbers for easy working here)

You then have to make a judgement as to whether £100/customer is a supportable rate for your products. If you sell pencils, probably not. If you sell prestige sports cars, probably yes :)

If you have the right product, and you do your research properly, you may well find that the Internet offers a lower cost of acquistion than traditional offline media campaigns, and if correctly handled, also provides better information on what works and what doesn't

[pauliv]

OK! Thank you a lot for support. Will be trying something. Hope to succeed :-)

[numediagirl]

Hey there, I am on a mailing list that I know reaches a large American audience, you can post to it as well as purchase adspace for as little as $25.00 / day take a look at <no specific sites, please -rcj> :) It has helped my business I have recieved inquiries based on this from as far away as India and Romania. :)

(edited by: rcjordan at 9:38 pm (utc) on Feb. 21, 2002)

[numediagirl]

k the web site I told you to look at was blanked out so I sent you an email via your web site... sorry I forgot about the whole URL rules haven't been here for a while

[rcjordan]

Thanks.

>sorry I forgot about the whole URL rules

No problem.

[pauliv]

Hi Numediagirl, sorry, but what is the URL??