Dump my confirm page?

Should i dump my confirm page on my shopping cart?

[webdevsf]

Hi all,

I have a standard e-commerce setup. A form for cc info, address, and a simple shopping cart. After clicking on this page, users go to a "confirm" page where they see a review of what they are going to get, with a very clear button to confirm the order.

I haven't done the tests yet, but i suspect a lot of people bail out on this page. (I'll let you know what i find in a few days...) I'm considering removing it, and putting the "confirm" info on the page with the form.

Has anyone done this? Has it increased returns from users who didn't "expect" to get charged so quickly? Or was it all good?

Thx,
WDSF

[danieljean]

On my site, confirm is before users have to give credit card info- I hope to reassure them enough that they will proceed. It also indicates all shipping and taxes... this is how you would expect it in a store, where you know exactly how much you're in for when you hand over the plastic.

Having them confirm after they gave you credit card information does not seem very useful- only an opportunity for them to change their mind.

[jweighell]

As long as this page isn't prompting your customers for more information, and it's quite clear that it is the final step, then I don't see any harm in the page being there. That said - it is probably worth doing some sort of monitoring to make sure you're not loosing customers.

Yes, the general concensus around here is to keep your checkout process as simple as possible, but from what you have described, it sounds as if it is pretty straight forward.

The main problem in checkouts is hastling the customer for too many details - keep this to the bare minimum. Also, it's very important to have some sort of progress indicator so they can see how far through they are...

[videobeat]

I would change the wording from "Confirm Your Order” to "Review Your Order." Then, change the “Confirm” button to "Place Your Order."

After studying my cart abandonment, I realized that some people thought their orders had gone through and they were looking at the confirmation page. From there they logged off or went somewhere else.

I also made the "Place Your Order" button a bit larger than other buttons so it stands out. I still have plenty of cart abandonment (as we all do) but it has definitely been reduced.

Good luck

[Essex_boy]

Intersting point about about terms.

Ill use the info myself. Thanks

[webdevsf]

just a followup to this, it turns out that most people who fill in the cc form buy on our site. a very small % don't, and i'm not willing to annoy my real customers for that small %.