Forum Moderators: buckworks
Now I'm looking at other areas, I would like to know what others are doing for traffic. I'm looking at banner advertising at BCentral (which is an expensive .50 per click) and also buying cheap hits (which would probably be very hard to convert). Also I guess I should spend some money on SEO.
So what drives traffic to your site?
Our statistics for conversion rates last month were as follows:
1 in 8 for shopping.com
1 in 22 for Overture
1 in 40 for Google Adwords
With content sites, the conversion rate for Google adwords was 1 in 65.
Therefore, I would try to squeeze as much out of PPC as possible, and perhaps sign up for a few affilate schemes such as Darkblue which is completely free.
That's pretty high. What industry are you in Derek?
Thanks
However, the conversions we get from Overture is 3 times as much as that as shopping.com and that from Adwords is 3 times as much as Overture. At the moment, I am concentrated on boosting our exposure in Overture.
Although the conversion rate from Google content sites is very poor, I am leaving it as it is for branding purposes.
"Our statistics for conversion rates last month were as follows:
1 in 8 for shopping.com
1 in 22 for Overture
1 in 40 for Google Adwords "
And then this from DereckWong28 later:
"the conversions we get from Overture is 3 times as much as that as shopping.com and that from Adwords is 3 times as much as Overture. At the moment, I am concentrated on boosting our exposure in Overture."
I am sorry, but which is better: Shopping.com or Overture, or Google Adwords?
But when you measure ppc conversion, is it clickers to buyers, or a monetary comparison, £ (or $) spent vs generated return?
Ultimately you have to do the sums, and it involves looking at margin on botttom line pricing. Working on 50% margin, £1000 sales from a £100 ppc campaign still leaves you with £400 'profit.'
£1000 sales from a £250 campaign means the ppc provider made the same profit as you, but didn't have the salaries, warehousing and distribution infrastructure etc. Was it worth it?
At only 10% margin with a 10:1 ratio, you are losing money.
Somewhere in the mix, every business has a break-even point.
I had £44 return per £1 spent on my best ever adwords campaign for a business with 30% margin. OT & Espotting normally give me around £10 to every £1 spent, I cut my losses at 8:1.
By writing irrestible copy in your ppc ads, and not throwing silly money at first place when 3rd is acheivable for a fraction of the cost, you can make ppc work but the plain fact is that it doesn't suit every business model.
£1000 sales from a £250 campaign means the ppc provider made the same profit as you, but didn't have the salaries, warehousing and distribution infrastructure etc. Was it worth it?
Well, you ARE £250 richer than when you started. Why does it matter to you that someone else got richer at the same time?
Somewhere in the mix, every business has a break-even point.
It's time consuming but well worth it. You could start by checking out the Link Development forum right here at WW. You'll need to script a good email that politely asks for a link. Also, it would be good to set up a links page that can be navigated to from your homepage as a lot of sites will require a recirocal link. If you can get away without linking back, do it.
Just my own 2 cents.
