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the price of online advertising

     
8:07 am on Apr 5, 2004 (gmt 0)

10+ Year Member



recently set up a regional portal for a developing town in spain on the costa del sol! how original i hear u cry!

anyway....its all setup and we've introduced free submissions and already put up ad's for many of the businesses in the area and surrounding area, were now going to introduce a pay scheme - i.e. money = ad's!

but our problems is we've never done this before most of our work has been for free just promoting an area as a kind of hobby really, we'd like to make a little cash from this one as we put a lot of time an effort into building it!

whats the best way ot price ads and put are plans in to action?

Dan

8:22 am on Apr 5, 2004 (gmt 0)

10+ Year Member



Hey there, probably best to start browsing the local directories and finding out their pricing schemes, maybe that gives you an idea of what people are charging down here.

And I guess it also depends what your running expenses are to manage the site, and make a decent profit out of your time and effort in maintaining and promoting it.

My two centimos :)
:: nvision

3:29 pm on Apr 5, 2004 (gmt 0)

10+ Year Member



i agree that the only way to rate the success of my 'portal' is with visitor per month stats, thats the only way i can justify a charge to prospective clients,

but what is the lowest limit of visitors per month to justify that charge? how do i know when ive hit my peak?

our visitors per month are currently rather low and the site opperates more like a private villa letting company rather than an informative site but were making the switch slowly but surely, we generate around 1000 unique visits per month for 9 villas which is pretty good for what we are!

5:06 am on Apr 6, 2004 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Depnding on the goals of the advertisers, they may not measure their success in terms of traffic or impressions.

Clients we have that would advertise on something like that judge the performance of the ad by cost per lead. Tons of traffic & no leads is discontinued. Less traffic but good conversion rate, the ad stays up.

Of course that means the advertiser needs to be sophisticated enough to be able to track conversion events on their end.....

 

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