E-metrics

which do you use ? list them here

[fom2001uk]

Let's get a list of e-metrics for ecommerce sites. I'll start with a few :

Conversion Rates - by visitor, by visit

Visit Depth (avg PVs per visit or per unique visitor)

Time spent online - by visit, by visitor

Abandoned Carts - as percentage of visitors

Repeat Visit percentage

No. of Visits per Order

There must be loads more, what do you measure and how do you measure it ?

Fom

[fom2001uk]

What about Abandoned Carts ?

I read a report which used PAGE VIEWS to determine this. I would have thought you have to use VISITS surely ?

What do you think ?

[sugarkane]

My current favourite is revenue generated per page view - hardly cutting edge visitor monitoring, but good for getting a general feel on how much bringing in extra traffic will affect the bottom line.