Forum Moderators: buckworks
My company is beginning a redesign process. We would like to optimize our pages for best performance, which means (imho) keeping them as small as realistically possible. However, communicating the ROI behind this tactic to our Marketing department (A.K.A. Masters of Pretty Graphics that are Huge and Unecessary) is painfully difficult.
Can anyone help point me toward research and documentation that shows:
1.) The lost opportunity (in $$) when a page is bloated above industry standards.
2.) The potential upswing (in $$) when a page is done right?
I really think the best way to communicate this issue is to put some ROI and figures behind it, but I've been hard pressed to locate anything. Any research/links/info would be most helpful!
Thanks for your time.
Suzanne
2.) The potential upswing (in $$) when a page is done right?
Keep it simple enough for them to understand:
Simple and makes money [google.com]
If your company doesn't understand that, you need to find a different company, one with a future on the net :)
