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If know one else has it priced then it makes sense and savy customers will call the site they feel most comfortable with.
Added .. Maybe Art, where customers know that prices can be the starting point.
also markets where there is a shortage of sellers or where an "grey" product is being offered like a contract of some kind which would include negotiated variables ...
how many seo's have a website stating $500 you get this, or $1k you get this plus this etc etc. :) not many i think.