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Content for ecommerce sites

     

gibbon

11:41 am on Mar 2, 2004 (gmt 0)

10+ Year Member



Having got all the information about my products on our ecommerce sites and taken that as far as i can I have been wondering about other "types" of content that ecommerce sites can have

We are looking at reviews as one way but are there any other types of content that will make an impact on :

1. sales
2. spider food

sem4u

11:44 am on Mar 2, 2004 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



History of a product.

Detailed technical information about a product, e.g. how it actually works.

Large glossary of keywords and related keywords.

gibbon

11:52 am on Mar 2, 2004 (gmt 0)

10+ Year Member



great stuff

>>History of a product.

how do you mean? i have seen in the past that "histories" can be as much of a turn off as a turn on, they can bore people

could you give an example of a good "history"

sem4u

11:56 am on Mar 2, 2004 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Just an example:

How about the history of guitars? If you can prove that you are an authority and know all there is to know about guitars then maybe people will trust your site even more.

Also, you may find that people will link to this guitar history page. The keywords are also good for additional placement in the search engines.

andy_boyd

12:51 pm on Mar 2, 2004 (gmt 0)

10+ Year Member



Creating history pages will get you more traffic, people will link to it and SE's like the food.

But in my experience those who come in through history pages are only after information, not the product. (I'm in collectables / giftware)

The one thing it will do is reassure customers who are unsure, if they see that you really know your stuff then why risk another site that doesn't have the closeup pics and detailed descriptions?

tolachi

3:02 pm on Mar 2, 2004 (gmt 0)

10+ Year Member



This is a little further out there but you may want to consider a company blog. It is a great way to put a human face on your company, list new product lines, highlight new content (histories, howtos), find out what your customers want, anounce sales, etc... A direct link on the homepage of you blog will help ensure that whatever is featured there gets crawled.

I came accross a good one while researching webdesign firms. http:*/www.37svn.com. I wouldn't make it quite as personal as they do.

gibbon

3:24 pm on Mar 2, 2004 (gmt 0)

10+ Year Member



blog ... good idea ... but a bit too folksy

perhaps a "news" section better?

all these things require constant management

any idea on how to get other people - like customers - to give the information to you?

antsaint

4:34 pm on Mar 2, 2004 (gmt 0)

10+ Year Member



blog ... good idea ... but a bit too folksy
perhaps a "news" section better?

Blog is just content management - nothing more. The rest is presentation. You can call it news, call it a blog, whatever. Don't forget though, that people like it when a company gets off its pedestal and gets "folksy".

all these things require constant management

any idea on how to get other people - like customers - to give the information to you?

Content always requires some management; you fix errors, you update, etc. But so does product.

If you want to promote contributions, how about a message board?

If you aren't into the blog idea, you might not like this one, but... take some really devoted customers - there's usually a couple who adore what you do - and make them authors on the company blog. You wanna talk about making someone feel like a million $$ and guarantee that your praises get sung to family, friends & strangers? Bam.

You can keep some control over the content too. At least with MT, you can vary permissions; if you want editorial control, for example, the author could save in draft only, and then you could review and publish.

 

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