I am working on a redesign of my site. And I was trying to think of how to best divide up my homepage real estate. Unfortunately you can only cover so much effectively, and if you cram too much in it risks being cluttered and hard to take in at a glance. It seems like a good solution would be to make a certain area of the homepage dedicated to something that displays dynamically. That is, if someone searches for down comforters, you would display a synopsis of your best selling down comforter and a link to that section or that product.
Has anyone experimented with this technique? Did you find it to be productive? What kind of method do you use to strip the search terms from the query string?