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Women Take Lead in Web Shopping

58% of Buyers Were Female

     
1:42 pm on Jan 2, 2002 (gmt 0)

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"Women outshopped men on the Internet during the holidays for the first time ever, infiltrating a retail realm once dominated by young, wealthy white males, according to a national survey released yesterday by a nonprofit research group."

Washington Post [washingtonpost.com]

1:51 pm on Jan 2, 2002 (gmt 0)

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They finally caught up! My clients are 68% female as of year end. At least they are the ones doing most of the ground work when shopping for vacations.
2:27 pm on Jan 3, 2002 (gmt 0)

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