Changes in Conversion percentages

what reasons have you seen?

[logiclamp]

I've noticed that on different days and in different situations conversion rates can change, while CTR and clicks have seemingly stayed the same.

Here are some reasons I have seen

- different time of day (work people versus at home people) are clicking
- different time of week (weekend activities prompt different buying habits then week work minded activities)
- different time of month (people get paid at the beginning and in the middle of the month, and have more money)
- different time of the year (seasonal products will find people more interested at certain times of the year)
- something has gone wrong with the website (payment gateway is down, website is slow, website HTML is broken)
- search engine changes (google / yahoo index changes cause people to click more/less)
- competitor landscape has changed (new competitor with similar product and similar marketing has entered the landscape)
- new distribution (new distribution websites have come on board, such as your ads are suddenly being shown on AOL or Content match websites (this usually changes the number of clicks))

.. others?

[moose606]

We seem to get the best conversion rates on Tuesdays, consistently. I don't know why.

[andy_boyd]

I find orders peak around the end of the month / beginning of a new month.

Weekends have been good recently, Mondays can be alright as people get back into work and start browsing on lunch.

The recent Google updates devastated one of my sites for a few weeks, but it has come back into their index with Brandy and orders have subsequently picked up.

[eWhisper]

News articles about your product in general. See many more searches but mostly people just looking up more story info, and not in the mood to buy.