Forum Moderators: buckworks
The cost is 1.5K US per minute for the production, you also own the rights to the segment.
Is the audience well targeted towards what you are selling?
Also, my experience in the marketing world is that one-time advertisements don't yield all that much. If you wanted to do television advertising, you'd need to be prepared to do multiple targeted advertisements over a period of time.
$7500 is a LOT of PPC or direct mail...
I work with one company who gets a lot of free publicity through local news in several states. The news is untargeted, but is watched by many people as it includes a few major US markets.
They rarely get a customer who bought from them because of the news. Now, the news does give them branding so when someone seems them in another ad venue, they might remember the news segment which is an incentive to buy if the news report was positive - but the news does not directly convert into conversion - but they do see the usual traffic spikes from it.
It would have to depend greatly on the audience. 7.5K for 23 million viewers does seem pretty cheap as thats fractions of a penny per individual. In fact, it seems so cheap, its actually peaked my interest as to the actual market exposure.
Its definitely not for total viewers. 23 million households would be well into the top ten.
CBS was the top network last week, and its average primetime viewership was only 14.2 million people.
23 million households is probably the number of houses that have access to the particular channel that the infomercial would be hosted on.
The venue peaked my interest as its an interviewed product promotion with 6 other ecomms during a half hour spot. My product is high-end and well suited to the demographic analysis they provided.
The sponsors for this show include Yahoo, sony...
Thanks for the clarification - always a catch.
Had you seen or heard of this show prior to being pitched the opportunity to advertise on it?
I would suspect that if it were well targeted at your particular audience, you might already be familiar with it.
I'd also be careful of paying too close a heed to the "sponsors" of the program. Sponsor can be spun pretty far out there, and may not always mean what the vendor is trying to get you to infer. Its not the same as an endorsement, and there is no guarantee that the company in question was happy with the arrangement or even fully aware that it took place.
--Mike, who has misspent his fair share of advertising dollars in the past
Yes! You got to wonder if you could ever catch a break. Glad that this forum exist to help weed out the ideas that might burn precious funds that can otherwise be used for more efficacy.
I've asked for more information.
$7500 for the 5 minute spot
$2500 for our time and travel
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$10K / 500K = $20 CPM
$20 CPM for unknown ROI, and I'm sure that 50% won't write down the URL or toll-free number at time of airing.
But he said you could be inserted into prime programming like CNN and ESPN for that kind of price. He recommended talking to your cable company to discuss it. I'm not ready to do it yet, but it's on my list for the near future.
ray
