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Unfortunatley, he has it in his head that once visitors arrive on the site, he then has to give a sales patter for each of his sections, which normally includes a load of babble about why such and such an item is so popular, and if you bought it, it would make you look like blah blah etc, and lots of BUY NOW and blah de blah type of statements. I don't like this.
I feel that if someone has chosen to visit that page, then they have already made a choice, and there is no need to shove a tacky sales pitch down their throat. Besides this it kind of thwarts any SEO attempts.
Surely once you have a visitor the best way to help the sale is to present the data etc in as professional way as possible and let them make their own mind up???
Anyone got any opinions on this?
I would say that in general, people make purchasing decisions on hard facts rather than 'ooooh ins't it lovely - this will change your life'. It depends on the product you're flogging I suppose. Even casual browsers will have some idea of what they're looking for before they get to your site. You just need to present them with the info they need to make the decision to buy, using the smallest amount of text possible i.e. without boring them to death with loads of babble.
Just my opinion though.
A brochure is designed to be browsed, flipped through, scanned - readers need to be coaxed into buying items.
The web is different, on the web you already know what you want and anything other than product information is a waste of time.
From what I've read the most important thing you can do is a 'call to action' which just means that instead of a person getting to a page and then they have to figure out where to go you say things like "Click here to see similar products" or "Add this item to your shopping cart" etc.
Sales blurb will just be ignored unless it gives them information about the product so the buyer can make an informed decsion.