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I did speak to someone the other day who has a site there, and she said she gets good traffic. If it were me I would go with static HTML pages for displaying products (except for secure shopping cart), as well as the capability of using subdirectories (which has worked well for me)or use a domain name instead of the Bigstep subdomain so that you're free to move easily if the URL's become a search engine issue for you.
Edited by: Marcia