Forum Moderators: buckworks
I look through my log files on transactions and sometimes I see people coming from referers which they must have bookmarked or written down somewhere. My guess is that they came, liked what they saw, and came back later.
I am estimating 10-20% of my transactions are come backs, with the rest being immediate buys. My product is non tangible and less than $30.
This is where the importance of customer service comes in. I can sell the same product for $100 more than the other guys and still make the sale due to being available on the phone and answering emails as they come in.
I will be selling a lower priced product pretty soon, so it will be interesting to see how these numbers change.
-Patrick
Sell expensive goods (up to 1.6K), client researches, comes back and buys (sometimes weeks later).
The diff between bzprod and us is that only about 2% need to phone in the order the rest use the cart.
One of the areas I'd love to get more ideas on is how to keep these long-cycle prospects warm. Newsletters can work ... well sort of, but they can be labor intensive.
It drives me crazy when I think of people who may have liked an offering but then sort of let it slip their mind. Same issues come up for big ticket items in the B2C arena.
If you make them freely available and in PDF form, they are the sort of thing that people tend to print out and read. Then you have a document sitting on their desk, with your name, address and logo on it.
Sometimes, you can also force them to register, which gives you contact information to pass on to sales.
Our average order size is about $75 bucks, but we sell seasonal items related to an event. Often people start planning a few months in advance but don't buy until just before it.
