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I think enough media attention went to the fact that things sold out early or couldn't arrive in time last year that people are making early shopping a priority.
This does not include the increase of 1-800 sales that are only advertised on the website.
Considering shipping I would think things will peak within the next three weeks.
It would probably be a good idea to add more products on the most popular, but I've suggested it and it's not up to me. If it were my own site I sure would.
For the first time in decades deflation is a possibility.
Having clients add new items is a hard sell.
Targeting traffic to popular items and improving overall conversions is a good sell.