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Has anybody ran any tests that show which sequence is better?
- billing then shipping
- shipping then billing
- billing and shipping on the same page, billing at the top
- shipping and billing on the same page, shipping at the top
Two main reasons -
1. people are feeling pretty fresh and keen about their new item so it keeps them feeling good if you deal with the shipping details first, since they feel that's about provision of goods.
2. then the necessary evil of paying for the goods is the logical progression, and even more logical is that the credit card info follows on from the billing address so it's all more consistent with less room for confusion.
Hope this helps
So our checkout has to look something like this:
1- Shipping information
2- Order details / confirmation
3- Billing information
4- Receipt / Thank you