Forum Moderators: buckworks
A remarkable 92% of business community searchers continue on past the first pages of search results and search ads and even more drill down even beyond the fourth page of search results. This seems to show that many searchers believe the relevant results they’re looking for are listed but they just have to drill down further to get to it.
Shocking! But heartening. They're looking for quality results, and they're willing to click around until the find them.
I wonder what spaces they looked at. My results do not indicate the same as theirs as far as users going to more than the 1st page. And we are a B2B. The ‘marketing and advertising specialists’ could have skewed the data from what we see for we don’t deal with them, we deal with engineering and development people.
I believe folks get "married" to their query, to change it or click on an ad is admitting defeat.
Now, the SE's need to learn the lesson that the rest of us have: "the searcher is always right", give them what they are looking for or they will move to a better engine.
[edited by: john316 at 10:25 pm (utc) on Dec. 9, 2003]
Or keep clicking until they find what they want, or think they want.
if joe is looking for the tel number of iraqi embassy in london then two clicks may suffice
oth if he is looking for a $$$ holiday but hes very tight he may go throo all 10 pages
Or a competitor trying to nail down :)
