Ecommerce Sales

Why are sales better Monday thru Friday

[JoeHouse]

Has anyone else experience this with an ecommerce website.

I am an ecommerce retailer and why is it that sales are extremely strong Monday thru Friday and then when the weekend comes nothing!

What I sell should do very well on the weekends just like it does during the week, but it does not.

Very weird.....Does anybody have any opinions or facts regarding this subject.

Really curious to hear your response.

Thanks!

[sun818]

Think about when people have access to the Internet. Many buyers shop while at work. It may be the only convenient place where they have access to a computer.

[anchordesk]

I agree with sun818 ... not only shopping, but accessing content for personal pleasure is increased while on the company connection. It's all about broadband.

[HughMungus]

Also, people go and do things on the weekend (including college students, who have their connection at school during the week).

[jsinger]

Some sites, I know, do better on weekends. But our commerce site, and those of our competitors, do better during the week and especially mid-week. Wednesday is our best day...about 18% better than Sunday.

OUR best traffic days in order:
---------------------------
Weds, Thurs, Tues (virtually tied)
Mon
Friday
Sat
Sun

Note that if you do email ads, then things become self-fullfiling: we tend to launch ad campaigns mid-week.

--
I presume that daily sales track with traffic but I don't know that for sure.

[Essex_boy]

yeah a lot of buyers are skiving from work related matters, thats why they buy when they do.

I sell toys and find that sales are constant through out the week, unless the shops sell out of a particular game then sales go sky high.

[hannamyluv]

We just actually stopped mailing our email lists on the weekend because the response was 40% less.

I am going with the shopping from work theory.

[andy_boyd]

People definitely order from work, just check out their email addresses. Fair enough, I do get a lot of Hotmail's, AOL's and Yahoo's but I also see a lot of company email addresses during the week.

This weekend all my orders are from free email addresses, but during the week there will be a mixture of the 2. And what's to say that the free email addresses aren't really people who have checked the site out from work, then ordered from home?

[Chris_R]

The monday trend certainly has held true for me.

[pleeker]

I think every ISP around would be able to confirm that Internet usage -- bandwidth, number of connections, etc. -- is all much higher during the week than it is on weekends. Thus, a web site's traffic and sales should be higher, too.

[RedWolf]

I also get much better sales during the week than on the weekends. In fact, I'm thinking about cutting back on my weekend advertising because I get such poor results then. I'll probably wait till after the holiday season to do this though because more and more gift buyers are ordering.

[jsinger]

'Splain this:

True our visits/sales peak mid-week (when many people are at work) BUT they sharply peak on those days in the evening around 8PM when very few are.

This pattern makes web use look more like TV use.

Comments?

[DylanW]

Our sales tend to be higher during the week (on average over the past year or so), but our conversion actually tends to be higher on Friday and Saturday.

So the surfing at work (for pleasure, but not necessarily for buying) thing sounds right to me.