Whole range of methods to estimate efficiency of e-shop

I need advice and help

[MaxuS]

I'm novice in e-commerce and trying to find information about estimating methods and indexes like PC, CR, ROI and other (I just have a look in glossary :) )

I need your help in looking for right direction of my searching. May be there are some free access materials that I have to read or something alse. I will be thank you for any usefull information.

P.S. Sorry for my English, if something wrong :)

[TallTroll]

E-commerce is business, just the same as any offline business. Whatever metrics you would apply to an offline business, you can apply to an online one.

There are some minor differences, largely to do with the incredible potential for measuring just about EVERYTHING about an on-line business, and lower costs, but the business processes are (or should be) exactly the same.

Or am I missing some of the point here (sorry if I am)?

[MaxuS]

Yes, you absolutely right. I just used wrong term. %)

I just trying to find out more information about metrics.

Does somebody read this book "Marketer's Guide to E-Metrics"

Is this book worthy of 100$?

[edited by: TallTroll at 1:38 pm (utc) on Nov. 24, 2003]