Forum Moderators: buckworks

Message Too Old, No Replies

Best wording for great sales

how should I say it?

         

too much information

9:00 pm on Nov 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The basic set up of my site is that I provide a 'shopping cart' type system for an industry specific product. My site also includes a large amount of industry related content and articles.

The top left link of the site is labeled 'Subscribe' which lets people subscribe to the cart system. I have a very large amount of traffic, most of which are looking for a sales system, and not many of these visitors are clicking on the 'Subscribe' link. (which takes you to a page describing the system in detail)

My question is, what should I change the link to? Is there a better word than 'Subscribe' that may make people feel better about clicking on the link? I am fairly certain that the link itself is turning people away because my prices are the best of all of my competators.

Some ideas I came up with are:
Details
More Info
Sales

Does anyone have any other suggestions?

pleeker

9:59 pm on Nov 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Learn More

?

Robino

10:18 pm on Nov 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Having a link might not be enough.

You should consider having that link on all of your pages in the context of an article or information page.

Make it a little more persuasive.

too much information

10:43 pm on Nov 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



actually it's on all of the pages as part of the navigation.

It may be a great way to study different words. I could put a few different wordings across the site and see which one gets the most traffic.

hannamyluv

1:41 am on Nov 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Use an animated GIF to make it flash? It's gets attention.

jamesa

4:46 am on Nov 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> may make people feel better about clicking on the link?

That's all you're looking for is the click-thru? I was going to say "join" but maybe "preview" or just "articles" may be better. Or if you have the room make the link the title of one of the articles (ala the subscribers forum articles on the front page of this site).