Yahoo! Product Search vs. Bizrate

Which has better conversions?

[Compworld]

Looking at Bizrates CPC, they are much more reasonable than Yahoo!'s are. Which do you feel provides better leads and conversions?

CompWorld

[hannamyluv]

So far for us, Bizrate beats Y! out. But even Bizrate doen't bring in too many orders.

[Compworld]

Really. I am surprised. We are trying to target shoppers, and you would think that shopping sites would be the right target.

I wonder what works in terms of online advertising anymore?

CompWorld

[derekwong28]

Can somebody comment on shopping.com?

[Compworld]

Eh, had little success with Shopping.com (A/K/A DealTime).

CompWorld

[hannamyluv]

Shopping.com is about equal to bizrate.

I think the reason that we don't see alot of orders from there is because not that many people use them. I think many people still use a search engine to shop because they think (and rightly so) that there is more of a selection avaliable on the search engine rather than the shopping engine.

[kanetrain]

I agree.

Shopping.com - not much traffic, decent conversion.

Yahoo Product - A little more traffic, very poor conversion

[CernyM]

To date, my postings on Yahoo shopping have been a waste of time.

The categorization and search engine they use is so poor that the only people who are finding my stuff are people pharming the store names lists.