Forum Moderators: buckworks
I can see that there's clearly three main areas to focus on: generating more traffic, improving sales conversions, and getting repeat business (are there more steps?).
I've been using PPC quite successfully. I've mainly used adWords since I never got on quite so well with Overture - maybe I should look into it more. Pleasingly, I've started getting quite a good chunk of traffic through just SERPs. Are there other areas of traffic generation I should be looking at?
Through experimentation, I've gradually improved my conversion rate. I get at least a 2% conversion and, on a good day, even more. Through the number of emails I get, I can clearly see that I need to add a lot more product information, although since I have over 3,000 products listed, this is a lengthy task! Any other tips to produce better sales conversions?
The step I've done least work on is encouraging repeat business. A few people have come back simply because they were pleased with the goods they received. I've been wondering about newsletters and viral marketing. What works best?
Any comments and suggestions are welcome!
Good to hear you are doing so well
Through the number of emails I get, I can clearly see that I need to add a lot more product information, although since I have over 3,000 products listed, this is a lengthy task!
I think you have kind of answered you own question.
Content content content! It sounds ike a daunting task but the more info you can provided on the goods you are selling the better.
For a good gauge of the depth of info you need, look and the successful sites that lasted through .com crash - plenty of lessons to be learnt there.
Ta
Limbo
Could be a could way to add a chunk to your sales.
SN
The step I've done least work on is encouraging repeat business. A few people have come back simply because they were pleased with the goods they received. I've been wondering about newsletters and viral marketing. What works best?
Newsletters can be a very good tool to keep your name and URL in the front of people's minds. Send out special offers, product information, web site announcements/updates, even how to articles related to your products (if appropriate).
One of our commerce clients uses their newsletter to announce clearance sales and special discounts, and the resulting spike in traffic and sales is something to behold.
Content content content! It sounds ike a daunting task but the more info you can provided on the goods you are selling the better.
And, depending on how the site is designed and programmed, it might also give you a lot more spiderable pages. Gotta develop your content as fully as possible.
Good luck!
Improving shipping speeds and response rates might also inadvertently improve sales. Christmas promos for a more short term shot in the arm?
