Forum Moderators: buckworks
I've had great success getting people to my website for Halloween related widgets. The problem I'm having is that this type of product is often offered as a "freebie" on other sites. I've not had one order for these widgets! I was hoping to have an increase in sales with an increase in hits - especially since I offer personalization. I've taken time to tweak my site more so that it is easier to navigate and browse. Most of my visitors looking for Halloween widgets are only sticking around for 1 or 2 pages.
My site has been online for one year and I've seen a strong steady increase in visitors but the sales are still lagging. Locally my sales are doing great! Given the above:
1. Should I try different strategies to try to get these 1-2 page visitors to stay longer or am I attracting the wrong type of visitor in the first place?
2. What is a respectable number of visitors per day to an eCommerce site?
3. What percentage of visitors typically buy from an eCommerce site?
Thanks for any pointers.
You want visitors to buy. So:
- It's not about keeping visitors to click as many pages as possible.
- It's about conversion.
- What visitors come in?
- How you're looking up in SERPs? Attracting buyers or lurkers, or are you offering other in SERPs snippets than on site?
- You're too expensive to sell, maybe?
Don't know your business. But: target. Target. Less visitors but converting is more than more visitors w/o conversion (trivial).
I've been spending all this time learning HTML, building and tweaking my site for navigation and getting links but I've spent hardly any time actually trying to market my product to my customers! I would always read posts here that referred to Content. I always had a hard time putting my fingers on what type of content I could include on my site. After all, I had my products, pictures and a description - what more could there be? Well, I read a few posts in the archives that talked about targeting your audience (there's that target word!) I probably need to write a different description for every design instead of relying on the design itself to sell the product.
Ironically, writing is a skill I find the easiest but I've been putting it on the back burner. Trying to keep up with designing new products, building my website and filling local orders has kept me pretty busy! Did I mention I have a full time day job and I'm going to school half time?! LOL!
Once you're getting traffic to a site, the key point is usability and targetting your audience. If the navigation is well structured, the site is easy to use, and the cart is intuitive, then the only other thing you can do is try to add promos or something that would give people an impulse to buy, such as "free delivery".
One thing to keep in mind is that it's not about getting your visitors to stay longer, it's about leading them to the sale.
Make sure you test your site and have others look at it. Is the shopping cart easy to use? Is it easy to order? Do you explain all the details of the purchse? There are many things to keep in mind that you should check and tweak.
