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Is anyone else doing something similar? Is it a fluke or does this approach have genuine possibilities?
How they do depends on the product and quality of the photos. They work nicely for a starter.
toolman, they are very targeted and concise. I wouldn't try it for anything very competitive, but specific phrases work.
There's no excuse to delay the decision by exploring the site (and then getting sidetracked), so if the sales pitch is good enough you've got 'em...
> spin off more products
It's got to be worth a try. I've another product from a different company being advertised nationally (UK). The ad features a site with around a dozen products, and isn't really producing, so it's an ideal test opportunity.
Added: Assuming this works out, the next step is to try and lure the customers to the larger, stickier site after making the sale. Any thoughts?
>lure the customers to the larger, stickier site after making the sale.
I think this is an excellent idea. However, you may not want to redirect them after the confirmation - they may find another product they would have rather bought. If you can convince them to opt-in, send them an email a week or two after delivery.
mini site = product1
cunstomer buys product 1 and then after they have made the order send them to a page that has simlar products ( something like accessories for the porduct they just bought)
EG: Buy a walkman and then send them to another site that is selling batteries or cds or even and expensive headset. Watch you sales soar. Take a profit lost (few %) on the walkman but make 200% on the headset or whatever.
I do something simlar using MySql and php to pull up a small list of othe rthings that would go with the product they just bought... Working very well...
Now anotherthing would be if they don't want to buy then give them somethung that is cheaper but again online with what they wanted to see in the first place....
My 2 cents